SIRAJ JHAVERI / DIRECTOR
BIO
Siraj Jhaveri is an award-winning international commercial director known for blending cinematic storytelling with cutting-edge virtual production and AI tools. With over three decades of experience directing global campaigns across 30+ countries, he brings a rare mix of artistic vision and technical fluency in Unreal Engine—building immersive environments and digital twins tailored to each production.
A graduate of the Rhode Island School of Design, Siraj began his career at MTV, launching MTV India and earning accolades including a Silver Cannes and India’s Brand of the Year. His work spans commercials, music videos, documentaries, VR games and branded content, often collaborating with iconic celebrity talent and forward-thinking brands.
A recognized thought leader in the field, Siraj is regularly invited to speak on international panels exploring the future of filmmaking, world-building, and creative innovation.
Now based between New York and Dubai, he is helping shape a new era of storytelling—where technology expands imagination, and emotion remains at the core.
